I’m so happy to be able to finally type those words. 😊🤩😎😭🥰❤
It’s available on any of the major booksellers, like Amazon, Apple, Barnes & Noble, Kobo…
And here’s 5 reasons why you’re going to love it!Continue reading
I’m TJ Withers-Ryan, a published author and copywriter/editor based in Australia, and a Jesus follower.
Read my first book, Fire Dancers in the Sand, released in April 2021.
I previously offered freelance services but am currently only taking on the projects I’m most excited about. Get in touch if you need recommendations for a good editor, proofreader, or copywriter.
Follow me here or on social media for tips on the creative process for writers, artists, and other creators and living out your faith.
To all my regulars, welcome home – it’s always great to catch up. 🙂 TJ
I’ve been working in finance since 2015, and I’ve seen some great finance advertising (the Compare the Market meerkats are a good example) and some truly dreadful advertising.
So today I’ll give you a very quick rundown on how to advertise – and what not to do – as a bank.Continue reading
Here’s a beauuuuutiful example of a brand doing “closed for maintenance” right, by defusing any anger people might be feeling about it: Urban Utilities water mains upgrades in the Brisbane CBD this week.
That’s a great way to say, yes sorry we’re doing maintenance, but you can’t be too mad – these poor pipes have been serving you well for years and they deserve a break!
This is especially important because water mains outages are very inconvenient and a lot of people would be mad about it.
I love this advertising. Makes me feel good about maintenance works for the first time in my life, so well done, Urban Utilities.
(C) TJ Withers-Ryan 2020.
My coparent is sick today (or thinks he is, which is essentially the same thing) so here’s how Zoe and I are occupying ourselves…
First we do downward facing dog:
Then we do our warrior poses for courage, so we can be brave, strong women!
Who knows what we’ll do next!
Follow me on YouTube or Instagram (tjwithersryan) for more fun like this!
Yes, and you’ll especially benefit from it if you’re using it as an opportunity to meditate or pray while stretching!
I know some people use yoga to worship other gods, but in my family, we don’t use it that way.
(C) TJ Withers-Ryan, 2020.
This morning, I spotted not one but TWO churches who had the same indecipherable Bible verse on their billboard.
In a second, I’ll tell you what verse they chose and why it just. Doesn’t. Work.
But first, let’s look at why some churches have billboards outside their worship centre (why advertise), and what they’re hoping to achieve (the advertising goal).
Let me say at the outset – I’ve been to a lot of churches, and they’re not all great expressions of God’s love – but some are! I have attended a few great churches.
Churches where the people show God’s love in practical ways to the world and to each other during the week.
Where the people show genuine affection for each other when they hang out.
Where the people show love for God in how they worship on a Sunday.
And I love God. 100%. I wish more people knew how awesome his love is.
Churches typically have three interrelated goals when advertising:
And these are the goals that all outward-facing, publicly-visible materials should be judged against, if that church is indeed trying to reach out to the communities around it.
That’s why things like your church’s website, Facebook page, Google maps entry, billboard, and social events calendars, are all vitally important, and must be working towards those three “advertising” goals.Continue reading
Last time, I showed you how advertising that uses ill-advised humour destroys the trust of your customer.
So I promised that this time I’d show you how you can use humour for good effect, to make you memorable, while still keeping the trust your customer places in your brand or your industry.
Today’s case study is the optometrist Oscar Wylee, whose advertising I walked past in the Myer Centre (Brisbane) in July 2020.Continue reading
My new series is going to be all about the weird and wonderful advertising and marketing I see in my travels as a communications specialist (writer) in Australia.
This week’s beauty comes from Midas Auto Service in Brisbane.Continue reading
I have always found books helpful in a crisis.
I’m not saying I’d sit down in a burning house and open my ebook reader…
But in that burning house, it’s because of the books I’ve read that I’d know to recognise whether the fire is getting out of control based on the colour and movement of the smoke.
It’s because of books that I’d know to check if a handle is hot before opening the door to another room.
It’s because of books that I’ve already spent time tonight about what I’d grab if I had to run out the door – my baby, my phone, and a blanket or jumper to keep the two of us warm.
So when the Australian government announced pandemic status for coronavirus yesterday, I had already been thinking in “prepper” mode for weeks, preparing for the end of the world, buying canned food, NOT toilet paper. 🙄
And the reason I have prepped, not panicked, is all because of a few AWESOME series of YA books that got me thinking about what different survival scenarios might require of me.
How I might be challenged.
How I could rise to the occasion.
I also found myself less scared after reading books, fiction, about things that could potentially happen for real in my lifetime – things like famine, climate destruction, and war.
Clarification: I’m not saying the world is ending. But a lot of scary things are happening. My country, Australia, has had more bushfires in the past months than it’s had per year at any point in history. Coronavirus is rapidly spreading across the globe and although it’s usually not deadly, it’s (so far) also looking not very stoppable. Climate change is flooding entire states and wiping cities off the map, while other states are crying out in the worst droughts of more than a decade. My only point is that it’s worth being prepared for all the big things that are happening, and more big things that might be in our future.
So here are my favourite reads for young people at the end of the world, in no particular order. I’ve tagged them with movie style ratings (PG, M, etc.) so you can make your own decisions about whether or not you’re mature enough to read each book.
IMPORTANT NOTE: If you are feeling anxious or depressed about the world events happening around you, please talk to an adult you trust. This might be your parents, a trusted teacher or your school chaplain, or even a professional counsellor. They can help you talk about these big events that cause big emotions, and help you find ways to stay upbeat and cope practically and emotionally with whatever life throws your way. If you’re feeling like all hope is lost, I’d encourage you to try the Beyond Blue online chat or their phone helpline.Continue reading
So tonight was all about pirates and what’s one thing pirates love more than anything else? What do you think?
Those are all great answers, and the one I want to talk about tonight is treasure – pirates love treasure!
Do you have anything in life that you would call your “treasure”? Your most precious things?
God actually talks about treasure in the Bible in a bunch of different places, and the first one I’m going to talk about tonight is Matthew 13, where Jesus says that God’s world, the kingdom of heaven, is like treasure hidden in a field. When a man finds that treasure, he sells everything he owns so that he has enough money to buy the field that contains the treasure – because he knows that treasure is so precious, it’s worth more than everything he owns.
If we think about this story for a second, Jesus is saying that God’s world – a world where people worship God, where people live sustainably and they live in harmony with nature, a world where people actually love each other and don’t hurt each other, a world where everyone has enough to eat – that world is so precious that it’s worth more than everything you own.
God’s world – a world where people worship God, where people live sustainably and they live in harmony with nature, a world where people actually love each other and don’t hurt each other, a world where everyone has enough to eat – that world is worth more than anything you could own
Then in Luke 12, Jesus literally tells his disciples, sell the things you own and give money to the poor. That way, you will earn a treasure in heaven that doesn’t disappear or break, and one that no thief could steal, and no bugs could eat it up. Basically it’s a reminder of what we were talking about a few weeks ago – that everything in life is temporary except for God. So if you make God your treasure, if you love God more than you love new clothes or music or money, and you use the things you have to help other people, not just yourself, then you won’t be disappointed when your “things” don’t last – because God does last.
God will always love you, no matter what else is happening in your life.
Let’s pray. God, please help us to love you more than we love anything else. Help us to have a great week and to help other people to have a great week, too. Amen.
My baby is now over 1 year old and she looooves books – cause for much celebration in my house!
Below I’ve listed her favourite books – and ours – and what age she liked them.