Last time, I showed you how advertising that uses ill-advised humour destroys the trust of your customer.

So I promised that this time I’d show you how you can use humour for good effect, to make you memorable, while still keeping the trust your customer places in your brand or your industry.

Oscar Wylee advertising

Today’s case study is the optometrist Oscar Wylee, whose advertising I walked past in the Myer Centre (Brisbane) in July 2020.

My new series is going to be all about the weird and wonderful advertising and marketing I see in my travels as a communications specialist (writer) in Australia.

This week’s beauty comes from Midas Auto Service in Brisbane.