The second I saw this ad campaign by Bumble, I immediately uninstalled the app (I never use it anyway) and submitted a 1-star rating everywhere I could, and so did thousands of others.

Here’s why.

Note: This article refers to “women and other genders” and to “non-men” in an attempt to represent the reality of as many people as possible. Anytime I’ve written “women”, “trans women”, “trans men”, or “non-binary people”, know that I’m trying to remind people of a gender fluid spectrum, rather than trying to call out specific genders.

How Bumble offended every non-man in just 2 days

Bumble launched their “celibacy is not the answer” ad campaign in early May 2024, and it’s worse than anyone expected.